MADE IN AFRICA goes viral

– PRESS RELEASE | October 22, 2014 –

1379612_524069497681942_1629500590_nMade in Africa follows a new generation of IT trailblazers pioneering innovative solutions to 21st century problems, not in Silicon Alley or Silicon Allee, but in the the hills around Kigali and Addis Ababa.

The documentary film charts the impact of digital technologies and innovation hubs and has turned to online crowdfunding platform Indiegogo to rally the mouse and click generation to take the message to the masses.

In the remote mountain-top village of Wenji, children are learning to read and write with tablets. And in the dusty streets of Kibera, one of the most densely-populated and poorest urban townships in East Africa’s biggest city Nairobi – at a school where children had never held a Smartphone or accessed the Internet – girls as young as 12 carry Kindles instead of schoolbooks and use them to learn maths, sciences and history. The 50 Kindles were donated to the school by a philanthropic reader from the US in response to a blog post published by one of the pupils. The story is a microcosm of a pattern emerging across Africa, a digital revolution offering broad participation and a multitude of new opportunities.

Nearly 40 per cent of Africans will own a smartphone by 2017, according to one study, making it the fastest growing digital market on the planet. Made in Africa travels to four African capitals to talk to the scene’s major players who are riding the first wave of digital innovation to change the lives of millions with creative reach on “the final frontier”.

From the dusty streets of Nairobi to the hills around Kigali, the feature-length documentary charts the growth of ‘hubs’ or incubators that have mushroomed from Addis Ababa to Cape Town through the lives of some of their most active users. With a soundtrack featuring music from Ethiopia, Rwanda, Kenya and South Africa, the film introduces viewers to the apps, locations and people who are transforming East and Southern Africa into the fastest growing technology sector in the world.

AndriankotoEvery political leader should receive a copy so that they understand what the young generation wants and thinks and how we are developing our countries.

Harinkaja Andriankoto Ratozamanana, founder of Habka Hub in Madacascar

GdBThe film is an effort to show that Africa is not just made up of safari tours, poverty and famine, but innovative stories and people that are worth learning from.

Geraldine De Bastion, co-director of Made in Africa

Visit our crowdfunding campaign: indiegogo.com/projects/made-in-africa

Vimeo Channel: vimeo.com/channels/madeinafrica
Facebook: facebook.com/pages/MADE-IN-AFRICA/499755750113317
Photostream: flickr.com/photos/126519121@N02
Web: made-in-africa-the-movie.net

Contact information

MADE IN AFRICA Press Contact
Geraldine de Bastion
Mail: geraldine.debastion@newthinking.de
Phone: +49-179-9975766

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Also read  ‘Made in Africa’ – a true story about digital innovation.

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