With more than a billion people spread across 54 countries speaking more than 3,000 languages, Africa cannot – and should not – be limited to a single narrative. Africa Straight Up is a more complete story about Africa and its diaspora.

Share your personal story about Africa at or on Twitter @Africa_com with the hashtag #AfricaStraightUp


I produced my first film, Africa Straight Up, a dynamic “not your parents’ documentary” about the stereotypes confronting Africa, and an insider’s perspective on exciting developments taking place on the continent in terms of technology, business, education and government. The film is fun. The tagline is: Learn, chuckle and rock to the beat.

I partnered with MTV and some of Africa’s top pop musicians to include music videos and the best of Africa’s hip hop and R&B music. The film is free, and available for all on and on Youtube.

I hope that you enjoy the film, and find it enlightening, and enjoyable to watch. The film reflects my passion, which is to change the way the world sees Africa. I will be very grateful to you for your support in helping me to achieve this mission on a grand scale.

DIRECTOR: Jaime Puerta – Warren Adams

PRODUCER: Jaime Puerta – Warren Adams

EDITOR: Jaime Puerta

EDIT ASSISTANT: Santho Mohapeloa

SPECIAL THANKS TO (in order of appearance)

  • Chimamanda Adichie
  • Lira
  • M.I
  • Moss Ngoasheng
  • Warren Adams
  • “Naija Friends”
  • David Kobia
  • Ory Okolloh
  • Erik Hersman
  • Juliana Rotich
  • Su Kahumbu
  • Patrick Awuah
  • Ken Okoth
  • Ngozi Okonjo-Iweala
  • Eleni Gabre-Madhin
  • Aliko Dangote
  • Farayi Chipungu
  • Mo Ibrahim
  • Youssou_N’Dour
  • Angelique Kidjo
  • Yasser Jradi,
  • Badiaa Bouhrizi,
  • Bendir Man,
  • Nawel Ben Kraiem,
  • Si Lemhaf
  • Armada Bizerta
  • George Ayittey
  • Tony Elumelu, MFR
  • Prime Minister Tony Blair
  • President Barack Obama
  • Herman Chinery-Hesse
  • Fred Swaniker
  • Acha Leke
  • Hakeem Belo-Osagie
  • Addis Alemayehou
  • Tonye Cole
  • Eric Kacou
  • Arthur Mutambara

ASSOCIATE PRODUCER: Jackie C. Lin / JAJ Productions

PRODUCTION COORDINATORS: Laura Joseph – Mel Okudo – Justina Hierta – Jayanthi Daniel – Daniel Sodkiewicz

CAMERA: Richard Muller
 & Mark Chipps – Gordon “Flash” Yu

GRAPHICS: Raghul Sridharan – Jaime Puerta – Elena Salas


SOUND EDITOR: Lorenzo Spagli



  • TED, USA
  • Sony Music, South Africa
  • MTV Base, South Africa
  • Chocolate City Group, Nigeria
  • Twentieth Century Fox, USA
  • Bani Productions, Nigeria
  • Safaricom, Kenya
  • Ushahidi, Kenya
  • Voice of America, USA
  • Internet World Statistics, USA
  • Al Jazeera, Qatar
  • McNulty Prize, Aspen Institute, USA
  • Children of Kibera Foundation, Kenya
  • Student Sponsorship Programme, South Africa
  • Mo Ibrahim Foundation, London
  • Tony Elumelu Foundation, Nigeria
  • BET, USA
  • Poverty Cure, Acton Institute, USA
  • African Leadership Network, South Africa
  • Sahara Reporters, USA
  • The White House, USA


“Feel Good” performed by Lira under license from Columbia – licensed courtesy of Sony Music Entertainment (Pty) Ltd

“Phakade” performed by Lira under license from Columbia – licensed courtesy of Sony Music Entertainment (Pty) Ltd

“Rise Again” performed by Lira under license from Columbia licensed courtesy of Sony Music Entertainment (Pty) Ltd

“Undisputed” performed by M.I – licensed courtesy of Chocolate City Group

“Action Film” performed by M.I – licensed courtesy of Chocolate City Group

“Enti Essout” (“You are the Voice”) performed by Yasser Jradi, Badiaa Bouhrizi, Bendir Man, Nawel Ben Kraiem,  and Si Lemhaf and Armada Bizerta [under creative commons license]

“I was wrong” performed by Mikael Karlsson – licensed courtesy of Mikael Karlsson

LOCATION STAGING: South African Tourism – Sthu Zungu – Justin Barnette

LEGAL COUNSEL: White & Case – Adam Chernichaw – Stefan Mentzer



2 thoughts on “Stereotypes

  1. Reblogged this on Os 4 Cantos do Mundoe comentado:
    Como as consciencias vão se construindo a partir das ignorâncias do colonizador, ignorâncias propositais de quem coloniza os espaços da geografia e do tempo, das mentes, dos corpos, dos corações. Ignorâncias premeditadas para esterilizar a cultura.

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